A value-added service (VAS) is popular as a telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little cost, to promote their primary business. In the telecommunication industry, on a conceptual level, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU. For mobile phones, while technologies like SMS, MMS, IVR, IVVR and GPRS are usually considered value-added services, a distinction may also be made between standard (peer-to-peer) content and premium-charged content.
Following VAS platforms have been implemented at our facility to host the Value Added Services:
- SMS VAS Platform (All types of text messaging VAS Push/Pull modes)
- MMS VAS Platform (All types of multimedia messaging VAS Push/Pull modes)
- IVR VAS Platform (All types of voice based VAS services like call centers, voice-to-text or text-to-vice services and etc.)
- IVVR VAS Platform (All types of voice and video based VAS services like video call centers).